Dick Smith says OzEmite name to remain despite IP Australia decision

ozemiteDick Smith has says he will continue to use the OzEmite name despite a decision by IP Australia to strike the trademark off the register last week following a battle with Roger Ramsey’s Aussemite .

Smith told Mumbrella the charity foundation had not made a decision on rebranding the product following the decision and would continue to sell the product under the disputed name.

“I’ll do whatever gives us maximum publicity,” he said. “We haven’t taken any advice on it yet. We probably won’t appeal the decision but if Roger Ramsey spends thousands of dollars on fighting us on the name we’ll just change it to Dickymite, that’s quite a good name.

“Anything that creates publicity is good for both of us,” he said, adding he “loves every bit of it” as it can translate into more sales of the product which is part of the Dick Smith Foods stable which donates all profits to charity.

“We’re going to give $1.3 million to charity this year,” Smith said.

He added he wasn’t surprised by IP Australia’s decision explaining he had not spent any money on defending the trademark in court. At the time of the courtcase he told Mumbrella: “We’re not even going to the case today, I’m not going to spend one cent on lawyers. If they settle on striking it out, we’ll just come up with a new name. If we pay money to lawyers and solicitors it’s less going to charity.”

“I can’t believe the amount of money Ramsey spends,” he said of the battle.

Aussiemite had failed to reply to Mumbrella’ requests for comment at the time of publication.

Miranda Ward


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