Did somebody say Christina Aguilera? Menulog reveals latest creative
Menulog has enlisted pop legend Christina Aguilera, and hip hop artist Latto, to front the latest incarnation of its popular Did Somebody Say? campaign.
Created by McCann London, the elaborate and ornate commercial was directed by Dave Meyers, who was responsible for the innovative clips for Kendrick Lamar’s Humble and Taylor Swift’s Me!
“I had so much fun combining different music styles alongside my girl Latto for Menulog,” Aguilera said of the shoot.
“With non-stop laughter and love, we had the best time bringing this project to life.”
Simon Cheng, marketing director at Menulog said: “Did Somebody Say is a versatile platform that has enabled us to convey the brand message through music, whilst also firmly placing Menulog in Australian culture.
“It’s amazing to see the latest evolution of this creative brand platform reflect our own evolution as a business, with Christina Aguilera and Latto speaking to our transition into providing grocery, convenience and non-food essentials.
“We hope the high scale of creativity and production in this new campaign shows Aussies across the country that Menulog is a major player and has an incredible depth of range at more affordable prices.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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