Australian Marketing Institute celebrates 90 years with ‘comprehensive’ new framework

The Australian Marketing Institute is marking its 90th anniversary by releasing a forward-looking framework designed to arm the marketing industry with essential skills and knowledge to work in the ever-evolving landscape.

The AMI Marketers’ Competency Framework is a comprehensive guideline outlining 25 competencies across 5 levels of proficiencies. It will be available to members from next month, and comes after recent research conducted by the peak which found that 69% of marketers professed a wish to acquire new skills, especially in the nascent field of artificial intelligence.