DiDi Australia and AWS to headline Mumbrella Automotive Marketing Summit

January 23, 2020 10:02

DiDi head of marketing for ANZ, Douglas Toy, and Amazon Web Services digital innovation lead for the same region, Toni Knowlson, will present key sessions at the upcoming Mumbrella Automotive Marketing Summit on March 17 in Melbourne.

DiDi’s Toy will discuss the role marketing has played in giving the ride-share startup a foot in the Australian market against established competitors which, only a few years ago, were startups themselves.

Toy will explain the strategy behind the growth of DiDi in the Australian market

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Amazon Andrew Bowie automotive AWS cars DiDi Douglas Toy Melbourne mobility Mumbrella Automotive Marketing Summit MyAutoShop.co.nz Toni Knowlson Uber Eats