DiDi launches towing service ‘DiDi Tow’, via Sunday Gravy

Rideshare organisation DiDi has released a new service dedicated to keeping Australian roads safer this summer, with supporting materials via Sunday Gravy to promote it.

A first-of-its-kind in Australia, DiDi Tow gives users the ability to book a tow truck that delivers them and their vehicle to their chosen destination. Done through the app, it gives users the freedom to indulge in the summer’s offerings, while ensuring that they are safe.

“To help get less people behind the wheel this summer, we’re introducing an array of initiatives, including DiDi Tow, a summer surge cap, and discount codes to make ridesharing the safe and affordable option,” said DiDi’s head of brand marketing ANZ, Tim Farmer.

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