Digilante gets scooped up by brand and content agency, Chello

Independent Sydney-based brand and content agency Chello has acquired digital agency, Digilante.

Founded six years ago, Digilante’s clients include Qudos Bank, The Australian Olympic Committee, and Rugby Australia which saw the agency responsible for the 2017 re-branding of Rugby AU.

From L-to-R: Eric O’Brien and Kiel Van Daal of Digilante with Chello’s Lindsay and Tristan

Chello, which turns five in July, has worked with clients including TEDxSydney, Volkswagen, Uber Eats, Charter Hall, PwC and the Federal Treasury. The agency recently rebranded My Muscle Chef and launched social content for Maserati and PlayStation Australia.

The acquisition will see no job losses at the combined agency with Digilante co-founder Eric O’Brien becoming Chello’s director of strategy while his colleague Kiel Van Daal takes the role of director of growth.

In a statement the pair said: “Digilante have partnered with Chello across a variety of projects with great success over the past twelve months. Considering the fast-growing need for integrated brand, digital and content, this is the ideal fusion of talent at exactly the right time.

Together, we’re stronger in providing a fresh, exciting and truly independent alternative to the multinational agencies.”

Lindsay Rogers, managing director and co-founder of Chello, added: “We are thrilled to have the Digilante team join us. We share a similar culture and an ethos of creativity and independence.

“This is a true opportunity to build brands right through the line; digital environments are vital to everything we’re already doing and this opens up fresh ways of playing in these spaces.”


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