‘Hisense, How Good?’ campaign showcases smart home devices

Consumer electronics brand Hisense has launched a campaign created by Mustard Creative showing its voice activated smart TVs and home devices.

“Hisense, How Good?” has rolled out across TV and digital this week with two free-to-air television commercials showcasing their range of smart products made available this year.

Andre Iannuzzi, Head of Marketing at Hisense Australia, said: “‘How Good’ is a feeling and a state of mind, a winning moment and the little details that surprise and delight consumers. Our TVCs aim to demonstrate the many ways in which Hisense products make life easier for our customers.”

The national television commercial campaign is led by a partnership with Seven Network beginning this month with ad placements during the network’s AFL coveage. Pay TV and online video placement will also be utilised as part of the media buy.

Iannuzzi added: “From voice control that saves you having to find the remote to switch off the TV in the morning rush, to a 5.5-star energy efficient fridge taking the pressure off electricity bills, this campaign is about celebrating Hisense’s smart solutions. Our range of high-quality televisions and appliances are packed with the latest technology and features that make life a little bit easier and more enjoyable for consumers.”

‘How Good’ will form the foundation for the company’s retailer activations, in-store point of sale and consumer competitions.


  • Creative Agency: Mustard Creative
  • Media Agency: Multi Media Buying & Planning
  • Client: Hisense Australia
  • PR Agency: DEC PR

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