Digital agency Holler loses 23 staff and its largest account: ‘We have every reason to be terrified’

Digital agency Holler has announced the loss of its biggest account, Audi Australia, and let go 23 staff members as a result.

In a blog post, the agency’s new bosses wrote: “We just lost our biggest account. We had to reduce headcount from thirty-five to twelve people. And on top of all that, we just went through a seismic leadership change. We have every reason to be terrified.”

The agency, owned by independent holding group IPMG, went from 35 staff members to 12 after Audi moved its account.

Audi Australia consolidated its digital account with its creative agency 303 MullenLowe, taking Holler off the account after being appointed to it in 2012.

“As a result, we’ve had to say goodbye to a lot of really amazing people, all who have contributed to the culture, vibrancy and energy of this agency in their own unique ways. This has absolutely been the hardest aspect to deal with and if you’re one of these people, thank you for all that you’ve added to Holler,” the blog post continued.

The post also flagged a “major change in leadership at the company” which will see it jointly led by executive technology director Diego Trigo, ECD Ian Howarth and executive strategy director Eugene Chung.

Mike Hill, founder of Holler, quit the business last year giving the reigns to managing director Merran Morton.

The trio told readers:

“While some might have just thrown in the towel, we think the other option is infinitely more interesting and exciting: re-building Holler not to get back to where it was, but to build it into something different altogether.

“Which is why today is essentially “day one” for Holler. A day for us to reset why this agency exists and how we think, act and make. A day for us to move this business forward into a completely different direction.

“Yes, it has probably been the toughest couple of months in our company’s history, but the opportunity to directly shape and influence the new direction of Holler is something that we just can’t pass up.”


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