Digital and social talent return to Are Media in new roles
Are Media has progressed in its plan to help drive its omnichannel content commerce strategy, with the appointments of Alison Izzo and Elise Wright.
Izzo returns to the company as head of digital strategy and implementation, where she will report to director of content and commercial, Agnieszka Hatton. She joins from News Corp’s Body+Soul, having most recently served as digital and beauty director.
Wright has been appointed as social media strategy manager, returning from a stint of digital marketing and social media roles in New York. She will report to director of business development, Erica Stewart.
(L-R): Elise Wright, Alison Izzo
In her new role, Izzo will be responsible for driving best practice digital content strategy and creation at Are Media. She will play a key role in the company’s transformation to an omnichannel content business. Wright will assist in leading the company’s social strategy with aims to grow followers, increase engagement and ensure social media is a key aspect of Are Media’s content commerce strategy.
Jane Huxley, Are Media CEO, said: “I’m delighted that Alison and Elise have joined our team and I know they will make a great contribution to our business.
“We have a clear ambition: to make Are Media the leading omnichannel content company for Australian women, with strong content commerce capability. Given our extraordinary content and our highly engaged audiences, the content commerce opportunity is uncapped. We have enormous reach across our entertainment brands, and high intention through lifestyle, beauty and homes brands,” she said.
Both Izzo and Wright have prior Are Media experience, having worked across brands including Harper’s BAZAAR, ELLE, Cosmopolitan, The Australian Women’s Weekly and Women’s Day.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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