Digital audio advertising soars as podcast listener patterns mimic those of radio

Commercial Radio & Audio (CRA) has welcomed a PwC report that shows a 23.6% yearly leap in podcast and streaming audio advertising expenditure, with spend now in excess of $290 million.

The $290 million in ad spend is split between $185 million for streaming radio, and $105 million for podcasts, and represents 4.7% of total general display ad spending for the year.