Digital continues to take over Australia’s ad spend, reports IAB

May 8, 2019 1:17

Digital advertising represented 53.2% of Australia’s $16.6bn ad spend in 2018, up from 50.7% the year before, the IAB Australia reports.

For the year, digital ad spend totalled $8.8bn, up from 12% the previous year with mobile advertising now making up 25% of the entire market and video being the fastest growing segment.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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