Cummins & Partners hires Emma Grant as group account director for HBF

Cummins & Partners has appointed Emma Grant as group account director, leading the HBF account which the agency won in 2017.

Grant previously spent seven months as group account director at JWT. She departed the agency in November 2018, the same month JWT merged with Wunderman to become Wunderman Thompson. Since leaving JWT, Grant has been completing contract work at White Grey.

Grant joins Cummins & Partners as group account director, leading HBF

Prior to JWT, Grant also spent eight-and-a-half years at AJF Partnership as group account director.

In her new role, Grant will be responsible for leading Cummins & Partners’ growing health and wellness client roster, reporting to head of account management Matt Rose.

Rose said the agency was always on the lookout for experienced and intelligent leaders on its account management team.

“Emma not only brings with her a wealth of knowledge and experience in health and services leading great brands like Bupa and Iselect, but comes with great energy and passion to help grow and develop the younger members of the team,” he said in a statement.

Grant said the agency struck a chord with her.

“The people are decent, smart and approachable.  Their vision around blending creative and media comes with lots of opportunity for both agency and client. Being an independent agency was also a draw card,” she said.

Cummins & Partners CEO, Chris Jeffares added: “In keeping with our vision to be the most globally admired independent creative media network, we are always on the lookout for people are going to run shoulder to shoulder to achieve our vision, in meeting Emma it was clear from the outset that she was one of these people.”


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