Digital conversion for independent cinemas 'most important change in 100 years'

Over 700 independent cinemas across Australia and New Zealand will make the switch to digital –  in what the Independent Cinema Association of Australia (ICAA) is calling “the most important change in cinema exhibition in 100 years”.

The move will see Omnilab Media supply participating ICAA members with a digital cinema system at a reduced cost, provide a digital distribution platform as well as manage and administer the virtual print fee.   

Christopher Mapp, Omnilab Media MD, said: “The conversion from film to digital projection offers audiences a genuinely new level of quality cinema viewing. It offers cinemas incredible flexibility in programming and the opportunity to screen new content such as live sporting events and concerts.”