Digital duo Gadney and Wilson team up at The Project Factory
Digital outfits The Project Factory and Lean Forward are to merge in a move which will bring together two of Australia’s best known digital players.
Guy Gadney, who was general manager of digital for PBL until last November and before that director of content production for BigPond, joined The Project Factory late last year, although he had been a director for some time. The company focuses on online, games and virtual worlds.
And Jennifer Wilson headed consultancy Lean Forward, which included a focus on mobile. She also chairs Australia’s Mobile Industry Group.
They will now work under the banner of The Project Factory, although Wilson’s Lean Forward blog will remain.
Gadney, who is also president of the Australian Interactive Media Industry Association, said: “We are now able to speak mobile as fluently as we speak online, games and virtual worlds.” And Wilson said: “The merger gives us all a great foundation of experience, creativity and management skills.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Sounds like a powerful move!
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“two of Australia’s best known digital players..”
eh?
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