Digital Jungle wins Tourism Holdings Limited

Digital Jungle has been appointed digital agency for Tourism Holdings Limited.

Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today the signing of an Agency of Record with Tourism Holdings Limited that appoints Digital Jungle as their Digital Agency for the next year.

Tourism Holdings Limited (thl) is New Zealand’s premier tourism company and is the largest provider of holiday vehicles for rent and sale in Australia and New Zealand under the Maui, Britz, Mighty, KEA Australia and Motek Vehicle Sales brands.

Under the terms of the AoR, Digital Jungle will be the full-service digital marketing partner for thl, supporting their Chinese digital marketing programs such as social media, search marketing and broader brand marketing programs the thl.

Kate Meldrum, General Manager Group Revenue, Brand and Customer Experience, said: “We selected Digital Jungle given their knowledge and understanding of working with Chinese travel and tourism. After a pitch process, Digital Jungle stood out as the obvious partner in working with us. It was refreshing to find a digital marketing agency that brought more to a partnership than we were expecting.”

Chao Xu, Managing Director, New Zealand for Digital Jungle added: “We are excited to be appointed the digital marketing partner of this prominent New Zealand company and believe that we are well positioned with our travel and tourism experience with Chinese traveler to deliver some fantastic results.”

Source: Tourism Holdings Limited media release


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