Digital local loyalties
“State masthead websites have an inconvenient truth that often gets swept under the carpet. There will be many people visiting a state masthead site who are no longer living in that state. I’m willing to bet that these publishers aren’t leaping over themselves to offer state advertisers the choice of excluding the inventory generated by people located outside of that state.”
NineMSN commercial director Kerry McCabe
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Kerry McCabe
