Digital marketer gives free keynote presentation at ad:tech
Digital marketer Bettina Sherick, specialising in film launches will deliver a free opening keynote presentation at ad:tech Melbourn on Wednesday 28 March.
The announcement:
Digital Marketer Behind Highest Grossing Film in History to Keynote at ad:tech Melbourne
Sydney, Wednesday 1st February 2012. For Immediate ReleaseBettina Sherick, the digital marketer behind over 100 international movie launch campaigns including Avatar – the highest grossing film in history – all movies in the Ice Age franchise, Rise of the Planet of the Apes, Rio, Wolverine and many more will be delivering the FREE Opening Keynote Presentation at ad:tech Melbourne on Wednesday 28th March.
It’s the first time that Sherick, SVP Digital Strategic Marketing, 20th Century Fox International has spoken in Australia and she is speaking exclusively at ad:tech Melbourne.
Sherick will be presenting on Marketing the Cinema Experience in a Digital World, a topic which will cover effectively leveraging video, social media and mobile to re-engage with an audience that now has more media consumption options than ever before.
In 2010 Sherick was named Internationalist of the Year by The Internationalist Magazine, honoring marketing professionals who “break the mold” with their multinational brand communications. She’s also won several webby awards and was recipient of the 2011 iMedia Visionary Entertainment Marketer Award.
She joins an exceptional line-up of speakers on the ad:tech Melbourne program including international Keynote speakers Tom Uglow, who runs part of Google Labs in the UK and, Joe Crump SVP of Strategy and Planning from New York agency Razorfish.
ad:tech strives to educate and connect the digital industry by producing Australia’s most thoroughly researched and targeted digital marketing and media events. The two day ad:tech Melbourne CONFERENCE covers the most pertinent and timely issues, featuring over 80 leading minds. The adjoining EXHIBITION floor showcases industry leading solution providers.The Second Annual ad:tech Melbourne takes place from 28-29 March at the Hilton on the Park, Melbourne. Registration for the Keynotes is FREE and you can register online at www.ad-tech.com/melbourne
Source: Ad:tech press release
