Former CD of Make moves to Orchard
Former creative director of MAKE, M&C’s digital arm, Nitin Mistry has been appointed to creative director of Orchard.
The announcement:
Nitin Mistry Joins Orchard as Creative Director to carry the agency momentum into 2012.
Wednesday, February 1st, 2012, Sydney – Orchard, one of the Australia’s leading independent digital agencies, today announced that Nitin Mistry has joined the agency as its first Creative Director.
Nitin will be responsible for the overall creative output for Orchard overseeing the ideation and execution of creative solutions for the agency including some of its major clients, Electrolux, Pfizer, NIVEA and Equal. Nitin moves from his role as Creative Director of MAKE, M&C’s digital arm and has also previously held Digital Creative Director Roles at Campaign Palace and RMG.
“I could not be more excited to join Orchard. They have an outstanding technical and strategic expertise, a strong creative offering and a brilliant culture. It’s a wonderful opportunity to be part of such great team and help create not only innovative digital experiences but also holistic functional solutions.” Nitin Mistry, Creative Director of Orchard.
“Even though we are now almost 50 strong, Orchard has never been about being the biggest – it’s been about partnering clients’ leverage the biggest opportunity digital provides for building their brands. We’ve searched a long time to find the right Creative Director, and with Nitin’s expertise and experience he will be the perfect talent to continue to build and improve our creative offering as part of the leadership team”. Wai Kwok, Managing Partner of Orchard.
Nitin’s appointment follows a series of important hires from Orchard including most recently Reza Abdollahi as Development manager to look after the technical development team. Reza Joined from Fairfax where he was previously Development Manager and Alex Niblett as Account director, previously head of Start Creative digital in Dubai.
Source: Orchard press release
