
Digital marketing agency Impressive unveils SEO automation tool ‘Skailed’
Melbourne-based digital marketing agency Impressive has launched a new SEO tool designed to automate the research and creation of landing pages, said to mark a “major breakthrough” in the world of ecommerce.
‘Skailed’ is described to empower businesses to boost their online traffic, conversions, and revenue, through advanced SEO strategies.
Showcasing the agency’s commitment to solving complex marketing challenges with cutting-edge technology, Skailed addresses the need for a scalable, automated solution to build landing pages in limited time frames.
It was developed by Impressive’s head of SEO, Sam Makwana, and CEO, Robert Tadros, via Impressive Labs, the in-house R&D arm of the agency.

Sam Makwana and Robert Tadros
“Many agencies rely on third-party tools to solve complex problems, but we wanted to create a solution tailored to our clients’ unique needs,” Makwana said.
“Skailed is a direct response to the challenges our clients face, and its success is driven by continuous iteration based on client feedback and data.”
By automating the process of creating thousands of targeted SEO landing pages, Skailed is described to help businesses improve their SEO performance, while saving significant time and costs. The product has purposely been built as a scalable tool. so it can work for businesses of any size. It also connects directly to Shopify, making it simple for businesses to enhance their programmatic SEO strategies.
Brands including Mattel, Space Furniture, The Memo, and Scanlan Theodore are already engaging with the tool.
The product has recently won at the AFR Most Innovative Companies Award, which Tadros said is a testament to the hard work and creativity of the team.
“We are incredibly proud to be recognised for pushing the boundaries of what digital marketing agencies can achieve through innovation,” he said.