Digital media ad spend wastage slightly down, but still more than $94m wasted: Next&Co

July 19, 2022 10:02

Despite rising digital advertising budgets post-pandemic, advertisers continue to waste their ad spend, tipping more than $94.3 million down the drain in the April to June 2022 quarter, according to the latest Next & Co Digital Media Wastage Report.

The wastage, which is an average of 41% of audited spend, is slightly down on last quarter’s metrics, which revealed a digital ad wastage figure of $134.4 million for January to March 2022. In its latest report, Next & Co audited 41 companies with digital ad budgets of between $500,000 to $31 million across a mix of ASX-listed, multinational, national and SME companies.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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