Digital Minds Group signs homewares client
Mud Australia has selected Digital Minds Group for search engine optimisation (SEO) and paid digital media duties.
The announcement:
Digital Minds Group has been awarded the Paid Digital Media and SEO work for Mud Australia.
Founded in 1994 by Shelley Simpson, Mud remains one of the most celebrated and successful homewares brands in the Australian design scene. They now have 12 retail stores globally. They are a proudly climate neutral business.
Mud’s executive director, James Kirton commented ‘We’re facing an incredibly important and exciting time in Mud Australia’s global growth and expansion and are very pleased to announce the appointment of Digital Minds Group to help us manage and scale our eCommerce focus. They have a very strong track record in supporting Australian brands both domestically and internationally and we’re excited to embark on a partnership with them to extend our marketing capabilities.’
General manager of Digital Minds Group, Lija Wilson commented,
‘Our team are very proud to be working with such an iconic Australian brand. There are so many different opportunities and strategies that we have been able to deploy to other eCommerce brands over recent times to support growth in such a changing marketing landscape and we feel very grateful to the Mud Australia team for trusting us to partner with them on this next phase of business growth and expansion.’
Source: Digital Minds Group
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