Digital Remedy launches in Australia; revives subsidiary of embattled ad group, Big Village

When Big Village entered administration, its measurement arm, EMX, also found itself up for sale in the market. But thanks to a friend, the Australian team of EMX has been given a second life via Digital Remedy, a new agency that launched locally this week.

Deryck Wills, the now ANZ managing director of Digital Remedy and the previous country manager of EMX, told Mumbrella that it was “frustrating” when Big Village went down.

Deryck Wills