Digitas appoints Ashleigh Bruton as head of social

Publicis Groupe’s Digitas has appointed Ashleigh Bruton as head of social.

Bruton joins after a stint in New York as director of social media and performance marketing at Penske Media Corporation.

Ashleigh Bruton joins Digitas after nine months in New York

Previously, Bruton was partnerships director at Social Soup and senior strategist at The Remarkables Group.

Digitas head of media, James Hudson, said: “We are super excited to bring Ashleigh into the fold as head of social. She brings with her a wealth of knowledge to further develop and grow our social division and ensure their amazing thinking is incorporated into our connected marketing approach.”

Bruton said of her appointment: “I’m thrilled to be joining the team here at Digitas, who not only has a unique and diverse energy but truly understands the power of connected marketing. I’m looking forward to hitting the ground running with such an impressive roster of clients and delivering true value across all aspects of what we offer.”

Bruton takes over from Sarah Louise Bell who departed in November last year.

Hudson joined Digitas at the start of last year from Zenith where he was the head of digital.

Digitas’ clients include Tourism Australia and Fiat Chrysler.


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