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DigitasLBi appoints Daniel Barley as director of media

Marketing and technology agency DigitasLBi has hired Daniel Barley as director of media for the company’s Sydney office.

Barley previously worked at AMIRE Strategic Digital Marketing for eight months as a paid search director.

Daniel Barley and Maurice Riley. Barley will report into Riley

Previously, Barley was the head of digital media at 303 MullenLowe for eight months.

He has also worked at Mindshare as an associate director between 2011 and 2015.

Barley said in a statement: “DigitasLBi actually walks the walks and has made significant investments in unique data to power the technology and creativity required to develop media solutions which drive competitive advantages for clients. I’m excited to work with our clients to deliver impact across all channels.”

Maurice Riley, head of media strategy, said in a statement: “Increasingly our clients are looking for complex media solutions that drive real outcomes not just eyeballs. As one of Mindshare’s rising stars several years running Dan has the creative curiosity and data as DNA mindset to offer our clients well rounded solutions that solve their very real business needs.”

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