Dineamic appoints Channel T, Helsinki and Hearts & Science

Pre-packaged meal delivery service Dineamic has appointed Channel T as its brand strategy and lead creative agency.

The brand will also work with creative agency Helsinki and Omnicom Media Group’s newest media agency, Hearts & Science.

Dineamic was founded by dietician Karen Inge and AFL champion Jason Johnson

Michael Starke, CEO at Dineamic, said the new agency team would work towards helping the brand become Australia’s favourite healthy ready-meal brand.

“This is a really exciting time in the ready-meal category as more consumers are looking for healthier quick meals solutions. Dineamic is well placed to help Australians get healthier one meal at a time. Our new agency team is part of our growth strategy to become Australias favourite healthy ready-meal brand.”

Paul Rhodes, managing director at Channel T, added: “It’s great to work on a brand where quality is at the heart of everything they do, from sourcing through to the preparation of food in their own kitchens. The Dineamic meals are tasty and nutritious and have become a staple in our household and amongst the team here at Channel T.”

Richard Smith, Hearts & Science’s managing director for Melbourne said: “Dineamic are a great company, with fantastic values and an excellent, honest and wholesome product. We’re very much looking forward to helping accelerate their growth”.

Channel T also works with Mondelez International, Snap Printing and Dulux.


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