Direct-to-consumer contact lens subscription service Dimple launches with Spotify ads

Australian direct-to-consumer contact lens subscription service Dimple has launched, and is raising brand awareness with audio spots to run across Spotify.

Dimple claims to be Australia’s first online direct-to-consumer contact lens brand.

Shaun Polovin, founder and CEO of Dimple said: “We are testing Spotify ads in support of our direct response campaign, primarily focused on building brand awareness amongst our millennial and Gen Z target market.

“The messaging in the audio ads are centred around Dimple’s affordability and convenience, both of which are important value propositions for this market.”

Dimple also has sponsored a guide dog puppy, aptly named Dimple, with $1 of every monthly order placed going towards its training with Guide Dogs Australia.

Dimple’s sponsored guide dog puppy, Dimple

“We are very proud to have officially partnered with Guide Dogs Australia and have ‘Dimple’ as our very first Guide Dog in training. It is important that as a contact lens brand focused on sight, we are also assisting those who really need that extra layer of support and guidance from a third-party.

“We will be sponsoring at least one Guide Dog next year, with the intention of sponsoring several Guide Dogs from year three and beyond,” Polovin added.

Shaun Polovin, founder and CEO of Dimple


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.