Ten partners with customer engagement platform Braze

Ten has announced a partnership with global customer engagement platform Braze.

Through the partnership, Ten will be able to engage with its audience through digital marketing channels across email, web and mobile. This will include messaging through push notifications and targeted email newsletter communication.

Ten’s general manager of digital Liz Baldwin said the platform would help the network deliver great customer experiences.

“We’re continuing to invest in growing our audiences across our digital brands 10 Play, 10 All Access and 10 Daily. To do this, delivering a top-notch user experience is essential. Through our partnership with Braze, we’re able to create deeper relationships with our audiences so they can have an optimised and personalised experience across our ecosystem,” said Baldwin.

“We can now easily capture a person’s interest or intent and activate this user across our platforms with content that is relevant to them. It’s exciting for us, for our members and for our advertisers who we can easily collaborate with to target specific audiences for their campaigns in ways and at times these audiences want to be communicated with.”

Braze already works with several big clients including KFC, Canva, Fox Networks, Telstra and more.

Braze’s senior vice-president of global alliances Matt McRoberts said: “We’re excited to welcome Ten to the existing network of brands recognising the value of digital customer engagement in the Australia region.”

“We’ve continually said that we are accelerating our data solutions. Our partnership with Braze is another step forward in delivering this strategy,” said McRoberts.

Ten’s partnership with Braze follows partnerships with other data technology providers including Tealium and Lotame.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.