Disaster can strike from anywhere in Sarge and Jac’s new adventure for Budget Direct
In Sarge and Jac’s latest house call, they are faced with another situation out of the ordinary: A dog named Butterscotch, armed with a Star Wars-esque laser-sword, wreaking havoc on the neighbourhood.
The new ad is to promote Budget Director’s offering of temporary accomodation for up to a year when disaster strikes.
The new ad is a return to the sci-fi universe of Sarge and Jac, after celebrating the brand’s 20th anniversary earlier this year with a Braveheart-style advertisement.
Sarge and Jac first appeared in Budget Direct’s marketing in 2018, taking over from stuntman Captain Risky, who was the brand’s figurehead for four years.
Jonathan Kerr, chief marketing and delivery officer at Budget Direct said: “Budget Direct has Insurance Solved for Australians and this ad highlights another great example of that promise. We enjoyed bringing that message to life in our own unique style.”
The campaign was made by 303 MullenLowe and the advert was shot by Danny Kleinman through Rattling Stick / Good Oil Films. Photography was by Mat Baker through Louis & Co.
Joanna Gray, managing director 303 Mullen Lowe Australia, said Budget Direct leads the insurance category.
“The Budget Direct work continues to lead the category in terms of cut through, memorability and effectiveness,” she said.
“Equally important is that it’s a genuine ongoing campaign with longevity and popularity – an increasing rarity these days. It’s work we’re immensely proud of and is a great reflection of how well our two teams work together.”
The campaign will run across TV, Cinema, Radio, OOH and online.
Credits
Budget Direct
Chief Marketing & Delivery Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty
303 MullenLowe
Executive Creative Director – Scott Huebscher
Creative Director/ Art Director – Adam Whitehead
Creative Director/ Copywriter – Sean Larkin
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Jon McKie
Head of Broadcast – Meredyth Judd
Production Partners
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
DOP – Ginnie Loane
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @The Editors
Post Production – alt.vfx
VFX Supervisor – David Edwards
VFX Producer – Celeste Fairlie
Music and Sound Company – Sonar Music
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Mat Baker, LOUIS & CO
Stills Digi Op – Carl Baker, LOUIS & CO
