Ben Shepherd to publish ‘everything you wanted to know’ media and advertising book

Thinkerbell’s incoming general manager of media and former CHE Proximity chief media officer, Ben Shepherd, is raising money to fund the publication of his book: Everything you wanted to know about advertising and media but were too afraid to ask.

The book – which he spent more than 250 hours drafting, and is now in the editing stage – is “like a casual coffee where you learn a lot”, according to Shepherd.

Shepherd decided at the end of last year that he wanted to write a book