‘Discover more with us’: Australian mastheads team up for new campaign
Two Australian mastheads have joined forces for a brand new campaign aimed at showcasing its depth of journalism.
Launching in Sydney and Melbourne this week, the campaign, entitled “All Yours” and developed in collaboration with Publicis Worldwide Australia and Taxi Film productions, features flagship content for the Sydney Morning Herald and The Age, including sport and puzzles, as well as notable figures like Kate McClymont and celebrity chef Adam Liaw.
The campaign was inspired by research conducted by the outlets which showed that “audiences are looking for more than core news from their subscriptions”.
“While our mastheads continue to be the destination of choice for trusted, quality journalism and investigations, ‘All Yours’ celebrates the wider range of engaging content that readers are seeking out, and encourages them to discover more with us,” Tory Maguire, managing director of publishing, said.
