Discovery Parks leans into unplanned holiday moments via Howatson+Company
G’day Group’s Discovery Parks has launched a new brand platform in the first work from creative agency Howatson+Company.
The new platform, “The best bits can’t be planned”, is also the first major work to come from the brand since the appointment of G’day Group’s new CMO, Lahnee White, in April last year.
Honing in on the unplanned holiday moments that create the most long-lasting memories, the campaign appeals to the authentic Australian holiday experience.
