Sportsbet breaches Ad Standards code for making gambling look sexy

Darcy Song

May 9, 2023 10:34

Online gambling service Sportsbet was found in breach of The Wagering Code by Ad Standards over a free-to-air TV ad, which was said to “imply a link between wagering and sexual success or enhanced attractiveness”.

The video in question depicted a man on a couch looking at his phone, then transitioned into him being in an award ceremony wearing a tuxedo.

Screenshots from the ad

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

AANA ad standards Sportsbet

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Sportsbet breaches Ad Standards code for making gambling look sexy

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