Disney’s $19.4m media account to remain with Denstu Aegis Network
Disney will keep its muti-million-dollar media account with Denstu Aegis Network.
Mumbrella understands, however, that instead of sitting within DAN agency Carat, the account will be serviced by a bespoke agency created from resources across the group, much like the Woolworths@DAN arrangement.
Disney’s media planning and buying will be conducted by DAN
