F.Y.I.

Disrupt helps brands tap into on-demand promotional equipment

Sydney-based customisation and on-demand manufacturing start-up Disruptsports.com has launched a new platform integration for marketers and agencies to access athlete promotional sports equipment on-demand, Branded.

disrupt-surfing

The announcement:

Disrupt helps brands tap into on-demand promotional equipment

BONDI BEACH, Australia, 27 September 2016: DisruptSports.com, the award-winning Sydney-based customisation and on-demand manufacturing start-up has today launched BRANDED. A platform integration for marketers and agencies to access athlete quality promotional sports equipment, on-demand.

Disrupt CEO Gary Elphick says,

“Brands no longer want cheap, off-the-shelf promotional merchandise. As more companies shift towards deeper engagement with their customers, it makes sense that the products they use to support high-value sponsorship deals, enhances the experience – rather than detract from it. Brand equity is important, which means all touch point have a role in building the brand – including the merchandise.

“We noticed our corporate clients were already designing sports equipment on DisruptSports.com. They told us their customers were no longer satisfied with cheap promotional equipment. With sponsorship deals costing brands millions, the sponsorship leverage now needs to catch-up. The customer touch-point can no longer be an after thought.”

Elphick goes on to say that “premium athlete-quality promotional equipment doesn’t mean a premium price tag. The cost is easily comparable to the traditional promotional equipment brands have used. As an on-demand manufacturing sports retailer, by leveraging our existing platform we can give brands, and their audiences, the best possible experience.”

BRANDED currently counts clients such as DropBox, Kellogg, Telstra & Tourism Australia as alpha clients on the platform. It is now opening up on-demand manufacturing of promotional sports equipment to brands and agencies as part of a public beta.

The range of products includes a full range of extreme sports from surfing to snowboarding and includes mainstream sports such as cricket, rugby & netball including an exclusive integration into Gilbert and Steeden.

To register your interest or review the athlete ready range: http://branded.disruptsports.com/

About BRANDED: BRANDED. Is the B2B platform of DisruptSports.com a ‘Design Your Own’ platform and on demand manufacture of sports equipment platform. They are pleased to be New Online Retailer of The Year 2016, #1 start-up at the Australia We Summit 2016 and nominated as top 20 apps in Australia.

Gary Elphick, the BRANDED. CEO, is the Small Business Young Entrepreneur of the year finalist 2015 & 2016, Ernst & Young NSW Accelerating Entrepreneur

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