Diverse range of characters show off their walks in new Bank of Melbourne campaign

Surfers, chefs, ice dancers and a drag queen show off their unique walking styles in The Bank of Melbourne’s latest iteration of its ‘For the Makers’ campaign.

Created by Saatchi & Saatchi Melbourne the new campaign, titled ‘Walk Your Walk’, follows a diverse group as they perform a range of various activities.

https://www.youtube.com/watch?v=5vgXDbnFKsI&feature=youtu.be

Jac Phillips, Bank of Melbourne head of brand and marketing said, “There’s an undeniable pulse to Victoria. It’s alive, full of restless thinkers and creators, doers and makers – all working towards their goals in unique ways.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.