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Diverse range of characters show off their walks in new Bank of Melbourne campaign

Surfers, chefs, ice dancers and a drag queen show off their unique walking styles in The Bank of Melbourne’s latest iteration of its ‘For the Makers’ campaign.

Created by Saatchi & Saatchi Melbourne the new campaign, titled ‘Walk Your Walk’, follows a diverse group as they perform a range of various activities.

Jac Phillips, Bank of Melbourne head of brand and marketing said, “There’s an undeniable pulse to Victoria. It’s alive, full of restless thinkers and creators, doers and makers – all working towards their goals in unique ways.

“We’re proud to unveil the next stage of our ‘For The Makers’ brand campaign, inspired by Victoria’s energy and individuality”.

Mark Cochrane, Saatchi & Saatchi Melbourne managing director, said: “As a State that walks the walk, rather than talks the talk, we’re really pleased with how this campaign captures the maker spirit of Victorians. It’s been really collaborative with all involved”.

The first part of the campaign will be shown in Victoria on TV, social, out-of-home and in-branch.

Client: Bank of Melbourne

Head of Brand & Marketing, Bank of Melbourne: Jac Phillips
Brand Marketing Manager: Luke Shelley
Senior Marketing Manager (Consumer): Tara Hennessy
Creative Consultant: Megan Quinn

Creative Agency: Saatchi & Saatchi Melbourne
Executive Creative Director: Leon Wilson
Associate Creative Director: Tom Wenborn
Copywriter: Sam Harris
Senior TV Producer: Jo Alach
Senior Account Director: Symon van Haalen
Client Services Director: Rebecca Robertson
Production
Director:  Tom Campbell
Producer: Kat Latour
Production House: Exit Films
DOP: Sam Chiplin
Editor: Michael Lutman, The Butchery
Colorist: Martin Greer, The Refinery
Online:  Eugene Richards, The Refinery
Music: Level Two Music
Soundtrack mix: Colin Simkins, Gusto Studios

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