DIY market research service Lasso Online launches
Web based DIY research service Lasso Online has launched, promising consumer research services using standardised approaches, relevant samples and cutting edge interpretation enhanced by management consulting frameworks.
The announcement;
Australian research first – agile insights for business
Lasso Online is a DIY research company where idea, concept, claims, innovation and advertising testing come together on one agile platform. If you haven’t heard of Lasso Online your head is probably stuck in commissioning customised research – as DIY research is on the cusp of massive industry changes and destined for big market impact.
A self-loading digital platform backed by research and consulting experts, Lasso Online is destined to be an Australian success story. Already trusted by big names in the FMCG industry, Lasso Online offers well-designed consumer research services using standardised approaches, relevant samples and cutting edge interpretation enhanced by management consulting frameworks. All at increased speed and reduced costs! This is an automated, pre-packaged and digital-first approach that will only improve with AI.
Lasso-Online’s key difference is not just its slick digital delivery model, but also its engagement with key audiences. Using their “Key Influencer” model, standard results are reported between humans (general population) and key influencers (advocates or detractors, or any other specific audience relevant to the research needs) which allows for comparison of audience subsets in a single test.
Lasso Online’s digital platform offers seamless user as well as customer experience, using a friendly and conversational tone of voice across its services.
DIY research solutions are ideal for in-house market researchers whose budgets are depleted, and offers excellent value for experienced researchers looking for fast, cost efficient approaches to evaluate new propositions. With research suggesting that up 60% of new products and services fail, SME businesses are increasingly understanding the value of early testing, while at the top end of the market the trend for large companies to bring their market research functions in-house continues.
Lasso Online’s services are an attractive fit for both types of researchers; offering fast, affordable and digitally delivered services with turnaround times for simple evaluations as fast as a week.
Launched in January 2018, Lasso Online has been fine tuning its services and populating its database to ensure it offers a robust and seamless approach. With services available in both ‘pay as you go’ and as a multi-pack ‘subscription’ bundles, early feedback has been extremely positive and the team are readying to scale.
Looking for a quick and actionable consumer evaluation of your idea, concept or product? Or a rapid assessment of your ad, range or business readiness? Our range of digitally-enabled services is designed to ‘reign in’ actionable insights to enhance decision making – and all driven by YOU.
LASSO IT and reign in your ideas…
From a Lasso Online media release.
Well ain’t that peculiar.
Is this the same Lasso Online that does catalogues?
I can’t find any reference to Lasso Online on the AMSRO (Association of Market and Social Research Organisations) or AMSRS (Australian Market and Social Research Society) websites. These bodies ensure that ‘best practice’ is adhered to, so I hope to see them popping up real soon.
User ID not verified.