Web based DIY research service Lasso Online has launched, promising consumer research services using standardised approaches, relevant samples and cutting edge interpretation enhanced by management consulting frameworks.
The announcement;
Australian research first – agile insights for business
	
		
			
				
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Well ain’t that peculiar.
Is this the same Lasso Online that does catalogues?
I can’t find any reference to Lasso Online on the AMSRO (Association of Market and Social Research Organisations) or AMSRS (Australian Market and Social Research Society) websites. These bodies ensure that ‘best practice’ is adhered to, so I hope to see them popping up real soon.