DMARGE picks up new senior agency sales manager
Men’s publisher DMARGE has found itself a new senior agency sales manager in media expert Alex Mundy.
The announcement:
Alex Mundy has been appointed as senior agency sales manager of DMARGE, joining Australia’s leading men’s publisher last month.
With over six years of experience in media, Mundy has worked across online, print, and TV, including stints at OMD and NewsCorp, where he led the team as head of agency key accounts.
Mundy will head up D’MARGE’s sales team and oversee the development of the company’s commercial projects.
“When I was first contacted by DMARGE I was hugely impressed about their vision for the brand,” Mundy said of the appointment.
“DMARGE is a publisher I have followed for many years, and the opportunity to join was a no-brainer for me. I’m also fortunate to join this team that is already stacked with brilliant talent. I’m looking forward to expanding on what they have established here”.
“DMARGE is dedicated to covering what matters to Australian men. We have a great editorial team that publishes the latest in men’s premium lifestyle, entertainment, and sports. To deliver the best work in our industry, we examine the insights we need to know and ensure authenticity is rooted in everything we do. Talking with the team, we are genuinely fearless in doing things differently and pushing the boundaries to inspire conversation amongst men”.
In the past year, DMARGE has executed successful campaigns for SONY, Cartier, Universal, BMW and Porsche, delivering premium content marketing campaigns that not only reach Australian men but create meaningful impact.
The appointment of Mundy in Sydney comes after the publisher has seen significant growth in 2023, with the intention of continuing to expand its sales representation whilst also investing in its data, tech and in-house production studio, ensuring they are poised to help brands reach Australian men in context and scale in 2024.
In March 2024, DMARGE will be hosting their latest upfronts, where they will also be releasing the findings of their most recent Men’s Matters research. The quarterly study aims to help brands understand what’s most important to Australian men and how they can engage them in unique and unexpected ways to drive consideration.
Source: DMARGE
