DMG programming boss: Fitzy & Wippa need time
DMG’s group program director Paul Jackson has said that it will “take time” before Nova’s new breakfast show fronted by Fitzy & Wippa hits its stride.
Fitzy & Wippa, who moved from a drive slot on Nova, replaced Merrick & Dools this week. The following segment aired this morning.
http://youtu.be/HBkHUqOe18s
Jackson told Mumbrella: “It’s early days, but they’re beginning to connect with their audience. They recorded splendid numbers in their final drivetime performance.”
In the Sydney ratings released today, Fitzy & Wippa’s drive show recorded a 1.2% increase, according to Nielsen.
“We’re likely to see steady growth to begin with – it’ll take time. Then we’ll see incremental increases. Then quite big increases as the show snowballs and connects with its audience,” said Jackson.
“They have a proven track record. And we’re here for the long haul,” he added.
Last week, Nova released an ad to promote the new show that was a pastiche of a BBC local radio show ad.
http://youtu.be/MipRUzWCqRY
Two days in and I’m loving their creative and funny segments. Great to have a fresh duo on breakfast.
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Can’t stand Fitzy & Wippa and the rest of the FM alternatives are just as rubbish. Tuning out of radio for good.
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Can’t you play them on Melbourne’s Drive Slot still, the team that took over doesn’t hold a candle to Fitzy and Wippa!
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I’m a loyal Nova listener, but I can’t stand Fitzy & Wippa. It is just not funny – particularly the prank calls. I’m station surfing until I find something I like, but Nova breakfast is not in the spectrum.
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