DMG Radio has rolled out a specialist client division to service advertisers in Adelaide.
Called DMG Create, the unit – which already operates in Sydney, Melbourne and Brisbane – will cover Nova919 and FIVEaa brands. The unit will be run by Bianca Evans, who will move across from her role as Nova919 agency sales manager.
In a related move, current agency sales manager for FIVEaa Sara Hailes is to head up the DMG agency sales team, with the Nova919 and FIVEaa sales teams merging. The combined team will also represent Smoothfm, Star FM and National Talk Network.
There are no redundancies as a result of the merger, DMG Radio Adelaide sales director Richard Kelly confirmed.
He said: “With the changes we aim to provide the market with an even more skilled representation team that will better service the market for both brands. We want to deliver a service to the agencies that is efficient, personalised and delivers great campaigns and we feel the structural changes will take us to another level.”