DMG Radio teams with Lipton Chai Latte Winter Festival
DMG Radio Australia has partnered with Lipton Chai Latte Winter Festival which will tour Sydney’s South Bondi Beach, St Kilda Baths, Fremantle Esplanade Reserve and Brisbane’s King George Square.
The announcement:
dmg Radio Australia has partnered with Lipton Chai Latte Winter Festival, Australia’s largest outdoor winter entertainment event, commencing in Sydney and Melbourne on 29 June.
Teaming up with dmg Radio for the second year, The Lipton Chai Latte Winter Festival is touring Australia again to transform some of Australia’s most iconic tourist destinations into winter wonderlands.
A large outdoor rink will be positioned on the sands of South Bondi Beach in Sydney and the St Kilda Sea Baths in Melbourne from 29 June to 15 July.
For the first time the Lipton Chai Latte Festival will visit Perth, setting up at Fremantle’s Esplanade Reserve from 6 to 22 July. The Winter Festival kicked off in Brisbane on 8 June at King George Square and continues until 1 July.
Nova and smoothfm will provide the soundtrack, live outdoor broadcasts and music to complement The Lipton Chai Latte Winter Festival’s massive skating rink, unique cuisine and fully licensed bar. Special theme nights and figure skating and ice hockey demonstrations will keep both children and adults entertained.
Tony Thomas, dmg Radio Australia’s Group Marketing Director said, “This is a very different and unique event that is the perfect fit for dmg Radio’s Nova and smoothfm brands. It combines great entertainment, live music and a fun atmosphere at Australia’s largest skating rinks. More importantly it appeals to a broad spectrum of people from kids and teenagers to adults.”
During the festival, the Lipton Chai Latte Lounge offers a warm space to relax after ice skating while enjoying free Chai Lattes and The Alpine Ski Hut, a traditionally themed, mountain chalet is the perfect spot to enjoy mulled wine or hot chocolate in front of an open fire.
Listeners can win tickets to the Lipton Chai Latte Winter Festival on Nova and smoothfm or tickets can be booked through winterfestivals.com.au.
Nationally the Winter Festivals are expected to entice over 500,000 people both day and night with increases expected during the school holidays.
Source: DMG Radio Australia
