Doctors on Demand helps man going down medical internet rabbit hole via The Core Agency

Independent agency The Core Agency has released its latest work for on-demand medical service Doctors on Demand, titled ‘Don’t worry about it, Doctors on Demand it’.

The work follows the appointment of the agency to the brand’s creative account in March this year, as well as the appointment of Georgia Thomas to media strategy and Love Media to media planning and buying.

In the animated 30-second spot, a man attempts to search his symptoms online, only to fall down a hypochondriac rabbit hole. He then has a video consult with an Australian doctor using Doctors on Demand.

The Core Agency founder and creative partner Christian Finucane said: “With more entrants coming into the category it’s great to be working with a brand team who share our passion for creating, and sticking with, strong and definitive brand codes.”

Doctors on Demand CEO Kristy Garrett added: “We are excited to have our next instalment of the DoD Brand story in the market and for the first time, extending our message to regional Australia using transit media. Access to primary care continues to be a challenge outside the major cities due to a shortage of local GPs and Doctors on Demand is ideally positioned to bridge that gap with convenient 24/7 healthcare services.”

The campaign is on outdoor, digital display, social and owned assets.

The Core Agency also launched an integrated campaign for Doctors on Demand in May.

The Core Agency’s client list includes IGA Supermarkets, PwC, Just Better Care, NSW Government, Quest Apartment Hotels and Evergreen Garden Care.


Client: Doctors on Demand
CEO: Kirsty Garrett
Campaign Marketing Manager: Pierre Pommier

Creative Agency: The Core Agency
Founder & Creative Partner: Jon Skinner
Founder & Creative Partner: Christian Finucane
Copywriter: Sarah Mould
Art Director: Nick Williams
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Director: Sid De

Illustration: Jacky Winter
Illustrator: Eirian Chapman

Animator: Greta Larkins
Executive Producer: Li Liang Johnson

Sound House: Rumble Studios
Sound Designer: Liam Annert

Media Strategy: Georgia Thomas
Media Agency: Love Media
Head of Operations & Partnerships: Anthony Douglas
Head of Media: Tony Woodward
Head of Digital & Technology: Robert Nagy

Senior Client Solutions Manager: Natalie Kotsapas


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