Documentary streaming platform Iwonder signs content integration deal with Reuters
Documentary platform Iwonder has signed a content deal with Reuters which will see the news organisation’s news, imagery and video curated alongside Iwonder’s catalogue of documentaries.
The announcement:
iwonder signs content integration deal with Reuters
Reuters news, imagery and video to be curated alongside iwonder’s catalogue of 1,000+ documentaries for iwonder homepage integration and subscriber content recommendations
iwonder, Australia, New Zealand and Southeast Asia’s fast-growing dedicated subscription video on demand (SVOD) documentary and current affairs platform, today announces a content integration deal with Reuters, the world’s largest international multimedia news provider, to incorporate daily news into iwonder’s homepage, providing subscribers with contextual content recommendations and navigation support.
Dedicated to curating popular, critically acclaimed and award-winning films from all over the world, iwonder’s 50+ factual categories provide an entertaining, educational and informative selection of documentaries on everything from Climate Change and Crime, through to History and World Affairs.
In keeping with iwonder’s commitment to premium content and journalistic quality and integrity, Reuters news, imagery and video will feature prominently on iwonder’s homepage, providing app and desktop users with a frequently updated selection of trending domestic and global news.
Each news story will be accompanied by up to three suggested iwonder documentaries related to a core topic or theme, inviting users to deepen their understanding of current affairs alongside an appreciation for the background and wider context of any given story.
As part of the three-year deal, iwonder’s editorial team will access Reuters Connect, the global multimedia content marketplace, to curate trending domestic and international content, selected daily to meet the interests and demands of iwonder’s subscriber base.
The Reuters story, “Australia’s PM says to replace indigenous policy” features on today’s iwonder homepage alongside Reuters video footage of Scott Morrison’s address to Parliament, with associated iwonder content including, ‘Wadjemup: Black Prison White Playground’ and ‘Australia’s New Stolen Generation’.
The Reuters partnership accompanies existing iwonder homepage news integration deals currently in place with ABC News and DW, as the fast-growing factual and current affairs service continues to build on its brand associations with the world’s most reputable news content creators and distributors.
James Bridges, Co-Founder and CEO at iwonder, said of the deal: “Documentaries and factual entertainment are at their most powerful when they enrich our understanding and appreciation of the ever-changing real world around us. Our ability to tap into Reuters’ world-leading multimedia reporting is an important next step in our promise to our subscribers to not only provide them with the best documentaries from all over the world, but to help keep them fully informed on the topics and trends at home and overseas that matter most.”
Available across Australia, New Zealand and Southeast Asia, users can access the service at www.iwonder.com, Apple TV or through the iOS or Android mobile or tablet apps with the ability to watch on the move or on big screens via Chromecast or Airplay.
iwonder was formed by James Bridges, Andreas von Maltzahn and Mark Bridges. James Bridges was previously iflix’s founding Chief Content Officer, Andreas von Maltzahn was iflix’s Chief Business Development Officer, while Mark Bridges has previously worked with Spideo and other tech start-ups across Europe and Canada.
Source: Iwonder media release
