Docusign appoints OPR to its comms and content
Docusign has appointed OPR to manage its communications and content account, following a competitive pitch.
Docusign, an esignature business, has expanded its offering to provide services throughout the contract agreement process. OPR has been tasked with repositioning the Docusign brand following this expansion.
Docusign has appointed OPR
Docusign has engaged the core proposition of OPR, agency CEO Richard Brett said.
“Docusign was looking for a comms and content partner to drive business outcomes though the art of creative storytelling. That not only meant inventive, interesting thought leadership campaigns that work in earned media, but integrated strategy and content so the ideas help Docusign drive real sales results,” Brett said.
“This is where OPR and our people are at their best. Working closely in partnership with Docusign, we’re confident we can increase awareness and understanding of Docusign as the leading Agreement Cloud Company.”
Docusign APAC marketing director, Andrea Dixon, said: “We’re delighted to be partnering with OPR and excited about the anticipated success of OPR’s campaign. The agency demonstrated a clear understanding and commitment to our business objectives and our goal to increase brand awareness and evolve our offering during a time of business transformation.”
The win follows OPR admitting it had made a ‘small number’ of redundancies due to the impact COVID-19 has had on the business. One of staff members was managing partner of corporate and government practice, Fiona Forbes.
In July, OPR was engaged alongside fellow WPP AUNZ agencies, Neo and Hill + Knowlton Strategies, to design and execute an international growth marketing campaign for Australian tech company Thedocyard.
