Does the advertising industry have a problem with negative feedback?

September 6, 2023 10:03

Is negative creative feedback affecting the advertising industry and adding to the talent crisis?

Innocean, creator of Fck The Cupcakes, has teamed up with B Corp agency Paper Moose to pose that question to adland.

According to the agencies, giving good creative feedback is an art and important for creatives to improve and grow, but the impact of negative, unconstructive feedback may be profoundly affecting the industry, including mental health.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.