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Dolly magazine publishes non-retouch edition

ACP’s teen mag Dolly has produced a campaigning body image  edition in which is says that none of the models and personalities featured have been Photoshopped.  

dolly-body-image-coverMiranda Kerr, Kate Ritchie, Delta Goodrem Natalie Bassingthwaighte, Jessica Mauboy and surfer Laura Enever are among those featured.

Dolly editor Gemma Crisp said: “Negative body image is at an all-time high in Australia and many people are blaming the media for using unrealistic, air-brushed images. We decided to ditch the airbrushing to show teenage girls the reality of what they’re constantly comparing themselves to.”

However, the announcement from the magazine does contain one caveat: “The only images with any retouching are those already altered before being supplied to Dolly.”

Crisp discussed the issue on Nine’s Today Show this morning.

Earlier this year Dolly was one of the magazines targeted by the ACCC over allegedly miseleading ads it was carrying for premium phone line services.

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