Domain Spring campaign brings Dexter back for another Perfect Match
Perfect Match’s Greg Evans and robot sidekick Dexter have returned for a fresh instalment of the campaign for Fairfax-owned real estate brand Domain.
The Spring campaign has kicked off with a new TV ad featuring the pair from the 80’s dating series Perfect Match in which Dexter served as a mechanical Cupid who provided mathematical predictions for couples’ compatibility.
In the ad for the Domain property app Dexter roams around the house as Evans flicks through the app on his smartphone and calls out features of the properties he sees as Dexter runs into them.
The Spring campaign also features two 15 second ads, ‘Finger Search’, showing how you can circle an area of the map for a search on the Domain iPad app, and ‘Inspection Buddy’, in which Dexter uses the app to take photos of the house at an inspection.
I love the Greg and Dexter ads. People remember Perfect Match with great affection and the young people that watched Perfect Match are now in the home buying market. Very clever. The ads are so funny and I love them.
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I am a bit disturbed by the concept of ‘Finger Search’ though…
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