Mystery man uses his Holden to regain his memory in short film for Trax
An epic two minute ad for the Holden Trax features the mystery of a man who woke up with amnesia and uses the car to regain his memory.
The ad – by AJF – will run in cinemas and online with a shorter version on TV.
The ad shows the amnesiac using the car to retrace his steps via the built in technologies such as voice control and satellite navigation.
A spokeswoman for Holden told Mumbrella: “The thinking behind it is that it knows you better than you know yourself,” she said.
Soma Films in Sydney produced the ad directed by Sean Meehan.
The ad – which ends with a twist – uses the tagline ‘Think about this’ used in a series of ads created for Holden’s signature car models by AJF Partnership in July.
Love it… perfect ad for PRSIM
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Love it but want to see how the 30 sec version works.
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love it!
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Love it.
Wish it didn’t start with the overlaid typography, but love it nonetheless.
Genuinely inspirational. Why can’t all Australian car ads be this good?
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Niiiiiice work..happy to spend 2.08 glued..whats next?
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Enjoyed that one!
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Yes indeed. Embedding the product in the narrative…proud that this is Aussie work. Nice work AJF and Soma.
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If his favorite destination is that great, then why does he need to use the GPS to get there? If I had a favorite destination then I don’t think I’d need directions to get there.
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