An epic two minute ad for the Holden Trax features the mystery of a man who woke up with amnesia and uses the car to regain his memory.
The ad – by AJF – will run in cinemas and online with a shorter version on TV.
The ad shows the amnesiac using the car to retrace his steps via the built in technologies such as voice control and satellite navigation.
A spokeswoman for Holden told Mumbrella: “The thinking behind it is that it knows you better than you know yourself,” she said.
Soma Films in Sydney produced the ad directed by Sean Meehan.
The ad – which ends with a twist – uses the tagline ‘Think about this’ used in a series of ads created for Holden’s signature car models by AJF Partnership in July.