Mystery man uses his Holden to regain his memory in short film for Trax

An epic two minute ad for the Holden Trax features the mystery of a man who woke up with amnesia and uses the car to regain his memory.

The ad – by AJF – will run in cinemas and online with a shorter version on TV.

The ad shows the amnesiac using the car to retrace his steps via the built in technologies such as voice control and satellite navigation.

A spokeswoman for Holden told Mumbrella: “The thinking behind it is that it knows you better than you know yourself,” she said.

Soma Films in Sydney produced the ad directed by Sean Meehan.

The ad – which ends with a twist – uses the tagline ‘Think about this’ used in a series of ads created for Holden’s signature car models by AJF Partnership in July.



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