Domestic tourism ad spend booms in 2022, almost tripling pre-pandemic levels

Domestic tourism boards have spent the past year ramping up advertising efforts for those looking to holiday within our own shores, spending upwards of $90 million across the past year, dwarfing pre-pandemic advertising levels.

According to data provided to Mumbrella by Nielsen Ad Intel, Tourism and Events Queensland topped the pile in media spend between 1 November 2021 and 31 October 2022, falling just shy of the $20 million mark with $19,927,000.

Domestic tourism spend has gone gangbusters in 2022