Domino’s calls in Taste Police to plug new sandwich range

Domino’s has marked its attempt to break into the lunchtime sandwich market with a series of videos featuring “Taste Police” examining people’s snack choices.

The videos, featuring Brisbane comedian and radio producer Chris Hague  as the lunch cop and shot by film maker Peter Ireland, were masterminded by Brisbane and Sydney based Red PR.

Further episodes can be found on the Domino’s Taste Police YouTube channel.

The push from Domino’s launched this week with five baked sandwich products priced at $5.95 for collection or $7.95 for delivery. It marks a concerted effort by the brand to widen its remit beyond beyond pizza, which is mainly bought durign the evening.


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