Elizabeth Arden launches outdoor campaign with bright pink bow

Elizabeth Arden has launched an outdoor campaign to promote its Juicy Couture Viva La Juicy fragrance, featuring a specially built ‘bow’.

Eliz Arden

The ads on JCDecaux sites have been placed in Sydney and Melbourne, with the outdoor media company responsible for creating the bright pink bow which replicates the one on the actual bottle.

Jane Villeneuve, Elizabeth Arden Australia marketing director, said: “We all know that consumers are bombarded with media messages through a multitude of channels and in a busy environment it is important to facilitate the deliverance of your brand message through engaging executions.

“The eye catching pink bows does just this, enabling us to animate the Viva La Juicy brand, bringing it to life in the eyes of the consumer.”


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